What is myJapan?

my Japan is a project that creates the platform to express Japan to the world, organized by the student group "adoir".
Traditional culture, food culture, nature, architecture, design, manga, anime…Japan is rich in culture.
These days we get to hear sad news in Japan but the world sees Japan from a different angle as "Cool Japan".
Since 2010, we have held a CM contest called "my Japan". This contest is made to deliver the uniqueness of Japan, the feature that makes this country a special place, to Japanese and to the world.
This year, we will be holding "my Japan Award 2011" in August. Our theme for this year is "Envision our future 2021". In order to make this event successful and to raise the quality of CM works, we are working on several projects that introduce Japan.
By creating an opportunity to realize the hidden beauty of Japan, we hope the young generation can motivate the society for the better. Also, by getting people around the world to see our commitment, we hope that each one of us has our own definition of my Japan.

Sponsor
Japanese Tourism Agency
Ministry of Economy Trade and Industry

Cosponsor
JAL(Japan Air Lines)

What is adoir?

"IT×Students" is our golden formula. We believe that the combination of IT and students has the potential to change the world for the better. We hold CM contests for students as our approach.

Our past projects
2010 "Student CM Koshien"
collaboration with TBS
2010 "my Japan"
Theme: "Japan that is not written on the guidebook"
2009 "Social CM Award"
Theme:"Social problems"
2008 "University students CM Koshien"
University students created CM advertisements for TAKARA TOMY's product "QFO"
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